Second Harvest Hero Day puts spotlight on hunger + food waste
Did you know that Canadians waste over $31 billion of food yearly, while children, adults and seniors go hungry?
At the end of the week, do you find yourself going through the fridge, having to throw out just bought produce and leftovers that never got touched?
On Thursday, February 4, hundreds of folks donning bright green masks and capes will be making their way across the city in honour of Hero Day. These masked marvels will be accepting donations to support Second Harvest, Canada’s largest food rescue charity, from TTC commuters at select subway stations (from 6:45-9:15am and 4-6:30pm), PATH locations and local businesses. For every $5 raised, 10 healthy meals are provided to Torontonians in need.
Debra Lawson, Executive Director, Second Harvest says, "On Hero Day, the Toronto community will come together to make a difference in the lives of approximately 265,000 Torontonians experiencing hunger."
Funds raised during the Hero campaign will enable Second Harvest to rescue healthy fresh surplus food that would otherwise go to waste, and deliver it to over 220 social service agencies across the GTA, feeding hungry children, adults and seniors. Since 1985 Second Harvest has rescued and delivered over 100 million pounds of good food, thus preventing 50 million pounds of greenhouse gases from entering the atmosphere. Second Harvest’s vision: No Waste. No Hunger.
In addition, Toronto restaurants are getting involved during the month of February:
- Buster’s Sea Cove: For every Fried Haddock on a Bun sold on Hero Day, Buster’s Sea Cove will donate $2.
- Caplansky’s: With every Fresser Sandwich sold during the month of February, Caplansky’s will donate $1.
- Chocolate by Wickerhead: On February 4, buy their hot chocolate for $1. All proceeds will be donated to Second Harvest.
- Salad King: From February 1–7, Salad King will round up all bills. Salad King will also donate all food sales on Hero Day.
- Signs Restaurant and Bar: Between February 16–20, Signs Restaurant and Bar will donate $1 from each burger and chicken panini sold. Signs will also match the final amount raised.
- Windup: From January 14–February 4, Windup will donate $1 from every brunch dish sold. Windup will also match any additional customer donations.
- And should you find yourself at the Terminal 1 at Toronto Pearson International Airport, Twist by Roger Mooking will donate $1 from the sales of mussels for the entire month of February.
And in March:
- Fab Concepts: On St. Patrick’s Day (Thursday March 17), purchase a superhero t-shirt, and you can bypass the line at seven of the GTA’s top Irish pubs. T-shirt proceeds will be donated to Second Harvest. Participating restaurants include Brazen Head, Pour House Pub & Kitchen, Pogue Mahone, Murphy's Law, Foggy Dew, Watermark, and Dominion Pub & Kitchen.