In today's LA Times, the paper's restaurant critic, Jonathan Gold, who has mostly kept his appearance under wraps until now, offically revealed his identity.
This was done in advance of a documentary about him, City of Gold, set to premiere this week.
This brings up the question of whether it is still relevant for restaurant critics to remain anonymous. In an age where social media rules, bloggers abound, Urbanspoon and Yelp give regular folks the space to review and critique, and newspapers continue to close, should the old rules apply, or is it an antiquated practice?
Joanne Kates, Chris Nuttall-Smith and Amy Pataki all continue to work without pictures beside their bylines.
If a restaurant knows Alan Vernon's face, does that really change everything? Will his meal actually be different than yours?
Let us know your thoughts.